Convicts
Convicts
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Ricardo Tisci
Nike

Nike, Agency

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Real talk: the Nike Swoosh is up there with religious iconography, national flags and the McDonald’s arches in terms of world-wide recognition. Everyone on the subway, from C-suite banker to street level hustler, rocks Nikes.

So, when the world’s swaggiest brand partnered with norm-pushing Italian designer Riccardo Tisci, CONVICTS collaborated with the collaborators to produce a short cinematic showcase of an era-defining collection.

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Credit List:

Director
Pete Maiden
Producer
Barron Hanson
Cinematography
Mark Wiitanen
Thomas Law
Editing
Mark Wiitanen

Nike, Agency