Dance Theatre of
Like many civic organizations, the Dance Theatre of Harlem had a financially difficult year, and was unable to host their annual gala event during which they typically raise the majority of their funding. As a way to continue the tradition, Dance Theatre of Harlem decided to host a virtual fundraiser, and upon the recommendation of The Apollo Theater, they reached out to CONVICTS to help fill their programming needs.We proposed a series of films about the various phases in the life of a DTH student:
Film One: Dancing Through Barriers®
Dance Theatre of Harlem's Arts Education Program.
Dancing Through Barriers
Film Two: Give, Take, Show!
The Dance Theatre of Harlem School
Give, Take, Show!
Film Three: Many Hues, One Line
Dance Theatre of Harlem Innovates Matching Skin Tone Tights & Shoes.
Many Hues, One Line
Film Four: A Place For All Of Us
The Dance Theatre of Harlem Company.
A Place For All of Us
Given the safety protocols and restrictions of the year, we adapted and developed workarounds to create the four films, and focused sourcing from Dance Theater of Harlem’s extensive archive of footage, interviews from the past, FaceTime interviews from the present, voiceovers and sourced imagery.
Dance Theater of Harlem exceeded their fundraising goal by $80k, with $21k coming from the website where the films aired during the Gala event in mid-October.