In case your rock doesn’t get good media reception, Gwenyth Paltrow has a little empire called Goop.
If your rock is unfurnished, you might not know about CB2--the furniture brand chock full of the kind of affordable yet classy things you have in your online shopping cart but haven’t yet clicked COMPLETE MY PURCHASE upon. And then there’s us: little old CONVICTS. We three brands came together to produce this fuego short film promoting the CB2 x Goop collaboration. The films were shot at Sherry and Alan Koppel’s casually mind-blowing surrealist sculpture garden in Michigan. Let the Goop times roll.