Words by Michael McAtomney

Coming on the back of a fantastic collaboration with Nike Lab in mid-2017, Parisian brand Pigalle have released a collaborative masterpiece in the form of a vintage inspired photoshoot with French photographer Paul Rousteau. Creative Director and Founder of Pigalle, Stephane Ashpool, called on his experience from his production days for the likes of Rick Owens and Gareth Pugh to combine with Rousteau’s colorful editorial aesthetic. The result? A vintage-inspired lookbook that continues to elevate the reputation of the much sort after Parisian brand.

Inspired by the quartier in Paris after which it is named, Pigalle’s roots lie in streetwear and basketball, with the now almost legendary Pigalle Basketball Court garnering an enviable reputation amongst global fashion and Gen-Y streetball enthusiasts alike. Ashpool’s design acumen, however, has seen the brand tread both sides of the streetwear and high-fashion lines when it comes to menswear. His on-going collaborations with Nike keep the brand rooted in its Pigalle Basketball heritage, yet the brand’s crowd-pleasing and oft-abstract fashion films and seasonal shows continue to impress on any number of creative levels. Ashpool’s menswear design aesthetic puts a twist on the traditional masculine silhouette by his use of color, texture and acute Parisian styling to offer a unique take on menswear, filling a niche that only a creative Parisian mind previously knew existed.